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Online WOM: new social marketing
24/11/2008
Word-Of-Mouth (WOM) has been around ever since man started talking to his neighbour; it was the primary marketing model until the industrial revolution gave birth to modern media. Now WOM is shooting back up the hit parade of marketing favourites, propelled by (you guessed it) the Net.
Read more about it and enter the discussion at our Design Challenge Meeting Point
For further information please contact:
packaging.marketing@sca.com
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