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Visit SCA Packaging at FachPack 2009

27/08/2009

Currently drastic changes are impacting the industry, retail and consumers: consumers are expecting ever new shopping experiences, retail is demanding innovation and the product lifecycles are shortening. Next to that sustainability has become a dominating topic. This requires also a change of mindset in the packaging industry. From 29th September to 1st October 2009 SCA Packaging will demonstrate at the FachPack how its innovative approaches will make them more successful at packaging development in the future.  

„For us, our customer’s success is the benchmark of our actions”, explains Carolyn Wagner, Sales & Marketing Director Germany and Switzerland. “Just Imagine” – imagine walking through a virtual retail environment. You see your product development on the shelf, even before a real sample exists. Virtually, you vary the design and the number of products or the shelf placement and you enlarge the packaging’s facing. Then, you watch how this changes the look-and-feel and draws the consumer’s attention to your product.” The software solution “Imagine”, developed by SCA, allows customers to do this and helps them to take the right decisions, saving valuable time and shorten the time-to-market. The FachPack visitors can experience “Imagine” live at the SCA Packaging stand. 

 

This years’ stand theme ”Diversity is our nature” reflects the myriad of packaging solutions SCA Packaging offers. On 11 different thematic display islands, SCA Packaging presents innovative and eye-catching display and packaging solutions that help customers increase their market success. 

„With high-quality packaging and eye-catching displays we enable our customers to clearly differentiate and stand out in the market”, explains Design Manager Andreas Nagel. SCA Packaging is one of the leading suppliers of creative and experience displays. The Swedish company is also a specialist in innovative packaging for consumer goods, industrial goods, heavy duty and hazardous goods. The focus is on solutions which take into account the complete process from creative consulting, design, machinery concepts and co-packing up to logistic services. With its 360° view of the needs, the company contributes significantly to the sustainable success of its customers. On FachPack visitors can experience the diversity of SCA Packaging’s products and services.  

The importance of the mega-trend sustainability is increasing for consumers, retail and industry. Since many years, this topic is an integral part of SCA’s philosophy; the company has formulated clear goals, among which the reduction of CO2 emissions and water consumption. SCA is Europe’s largest private owner of forest and one of the world’s largest suppliers of FSC-certified products. The Forest Stewardship Council (FSC) commits itself to socially and environmentally responsible production and consumption of forest products.

 

The FachPack visitors can experience a live tour through a virtual retail environment at the SCA Packaging stand. The 3 D-tool “Imagine”, developed by SCA, allows customers to shorten the time-to-market significantly. 

“Our base material, corrugated board, has a high proportion of recycled fibre which already stands for ecological compatibility; but with the recently achieved FSC-certification for the German SCA Packaging plants in Fulda and Hanau we offer our packaging customers the opportunity to document their ecological responsibility“ says Carolyn Wagner.

Discover how “Diversity is our nature” and meet SCA Packaging at FachPack: Hall 5/Stand 239 and at the special show on „Sustainable Production and Packing“: Hall 4/Stand 229

For more information please contact:

Anja Röhrle
Marketing Manager
SCA Packaging Germany & Switzerland
anja.roehrle@sca.com
+49 6 61 / 88 -1 30

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