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SCA Packaging selected as finalist for the PPI Awards!

29/09/2010

The SCA Packaging Design Challenge has been shortlisted for the “Promotional Campaign of the Year” category in the PPI Awards 2010.

Organized by RISI, the leading information provider for the global forest products industry, the PPI Awards program honors leadership, vision, innovation and strategic accomplishments within the pulp and paper industry. The PPI Awards are the only global awards dedicated to recognizing the achievements of companies, mills and individuals in the pulp and paper sector.

Mark Rushton, Editor of PPI magazine and chairman of the jury for the PPI Awards 2010, commented, "This is the second year we have organized the PPI Awards and we’re very pleased again with the quality and quantity of the entries. We’ve received more entries from all parts of the globe this year. Making the finalists list is a great achievement for all the companies involved, but we would also like to thank all the people who took the time to enter this year. I look forward to seeing the finalists in Brussels in November.”

The SCA Packaging Design Challenge

With over 100 submissions, the first edition of the SCA Packaging Design Challenge was a huge success.  “It was our first online Marketing campaign and it was clearly a different way of communication within our industry” states Stijn De Wit, On-line Communication Manager – Packaging.  The objectives were clear, we wanted to create positive PR around SCA Packaging, to be seen as an innovative and sustainable company and also demonstrate that we are socially engaged towards the student community, the talents of the future.  As a result of the campaign we received positive feedback of some of our major customers such as Mars & Kraft Foods, and hired 3 of the finalists at our Innovation Centre in Brussels.  It is our intention to make the Design Challenge an annual returning event and will develop the upcoming editions with a closer interaction with our 17 Design Centres across Europe and in line with our c/o life ambitions build further on our sustainability expertise. 

Read more about SCA Packaging Design Challenge

Industry renowned names such as Teresa Presas (CEPI), Duncan Pollard (WWF), Rod Young (RISI), Roger Warwick (Association of Print and Paper Technicians) and Jim Keller (ICCA) were involved in the judging, along with other experts in different fields. RISI will be publishing more information on the finalists in the October issue of PPI magazine as well as on the RISI and PPI Awards websites.

This year's winners will be presented with their trophies at a gala dinner on November 16, 2010 at the Hotel Le Plaza in Brussels, Belgium. 

More information on www.ppiawards.com.

Or contact:

Katia Schotte - Communication Director
SCA Packaging Europe
T. +32 2 718 36 82
katia.schotte@sca.com

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