Design Challenge 2009 won by Bright Light from Sweden by Stijn De Wit on 2010, October 14

After a fierce competition, the winner of the SCA Packaging Design Challenge has been announced.  Karin Hartman & Per Eldénius (Sweden) were awarded with the jury’s prize for their concept BrightLight

The concept addressed many of the existing challenges.  The pack is appealing, optimises material usage, proposes a well thought secondary and pallet pack and allows customers to see and test the product they are buying.  “They took the time to research their case and look at it from different perspectives”, commented jury member Sonia Raja (Head of Purchasing at Tesco), “this clearly pays off.”

More info about Bright Light and the other 4 finalists on the Finalists Design Challenge 2009 pages

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