FAQ

Please find below a list of frequently asked questions. In case you have an additional question, please submit your question here.

Who can participate?

You can participate if you fulfil the requirements below:

• You are over 18 years old
  
• You are not yet a professional packaging designer
  
• You live in one of the following countries: Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, The Netherlands, Turkey, United Kingdom

Where do I find the rules for this competition?

Check our terms & conditions for more details.

How do I register and how do I receive my brief?

After the 9th of September, you can register by filling out the registration form on our website. You will then be able to download your brief directly at the end of the registration and additional information will be sent to you via email.

What happens if I register but I don’t receive anything?

First check your SPAM folder.

If you haven’t received anything, please send an email to packaging.marketing@sca.com

Don’t forget to mention your full name & the project name in your email so we can look up your registration.

Can I participate in a group or with my school?

Yes, we also encourage groups and design schools to participate.

You can register via the registration form and select the option ‘group’. You will then need to fill in the names of your group members. You will need to appoint one representative that will be our main point of contact for the competition.

What is a total packaging concept?

Picture your chocolate product throughout the product life cycle.

• What does it need to be protected and transported from the manufacturer to the warehouse and to the shop/store where it will be displayed?
• What does it take to make the product attractive to the consumer?

Your solution can either be a combination of packaging solutions (e.g. transport box, shelf ready, display stand …) or one single packaging that fulfils these criteria.

For what kind of chocolate do I need to design packaging?

We decided to leave this up to you so you can fully use your creativity. Chocolate bars, pralines, chocolate-milk, an Easter egg, a chocolate snack… Pick the chocolate product you find most challenging and come up with a solution that works throughout the supply chain and delivers value to the end customer. Read our industry trends for some ideas & inspiration.

How do I submit my work?

Your submission consists of two parts:

The submission form and a creative pitch.

Submission form:

• Together with your brief you will receive a submission form.
• Fill out this form. Your answers will help our jury to better understand your overall packaging concept.

Creative Pitch:

In this creative part, you need to visualize your concept.

• Option 1: You can do this via a video or web animation and provide us with the link URL (viewable in Internet Explorer 7)
• Option 2:  You can submit your pitch in the following formats: Word documents, PDF, JPG & GIF files (max 1MB)
• You can either attach the files to your submission email or you provide us with a link to the uploaded material (viewable in Internet Explorer 7)
• Email this form to Packaging.Marketing@sca.com 
• Don’t forget the attachments and to mention URLs in the submission form.

 Submission deadline is the 5th of December 2008.

How will my work be assessed?

Our jury will assess your packaging concept based on the following criteria:

• Does it solve a problem related to consumer trends & sustainability?
• How innovative is the solution proposed?
• How appealing is the design to the consumer? How appealing would it be for a client? 
• How is the artwork presented? Does it convince us?

In January 2009, five candidates will be short listed, who will then have the chance to refine their concepts with professional designers at the SCA innovation centre in Brussels.

The final winner will be determined at our Design Challenge event in March 2009.

What can I do to promote my work and meet other designers?

Create a profile on our Ning forum: http://scapackagingdesignchallenge.ning.com

Create your own page, upload videos, images, website links, blog entries and exchange ideas with other designers. 

What’s in it for me?

• Work with professionals from the industry
• Pitch your work to well-established designers from the industry
• Win €3000 in cash & an internship at the SCA Packaging Innovation Centre in Brussels or Design Centres across Europe
• Show your talents, get on the shortlist & present your design to our major global brands

Where can I find tips & additional information?

Regularly check on www.scapackaging.com/design-challenge for updates. We will be providing you with tips, tricks and some background on current industry and consumer trends on a regular basis.

What if my question has not been answered in this FAQ?

Please fill out this form to submit your question.