In the chocolate confectionery market, branding has become crucial. Chocolate brands have to run intensive promotions & come with fresh ideas for every season in order to compete in all distribution channels.
This is why chocolate packaging has become a key to convince shoppers and deliver value to the consumer.
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Understanding the mindset of consumers is a real challenge. Especially since there are new trends each year.
Did you notice that women and men shop differently? Did you know that smell may become a new marketing opportunity and that the aging population is a potential growth market?
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Sustainability has become a buzz word in many industries.
In order to create a packaging that has a minimal environmental footprint it is not only important to choose the right material but also to view the whole life cycle of the packaging and of the actual product.
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