The challenge

Students were invited to participate to our Design Challenge ’08. 

The task: design a total packaging concept to sell chocolate in-store. They were challenged to design a pack that works from the chocolate manufacturer, to the warehouse, into the retail store and all the way to the end consumer.

Entries were evaluated on innovation and the degree of sustainability.

Winners

Winners of the SCA Packaging Design Challenge were announced at Packaging Experience '09: Seduce shoppers in-store in Brussels on Monday 23rd of March 2009:

Winner Design Challenge 2008
Natacha Lesty with "Disco Choco", France.

Winner Customer Cup
Míriam Liébana Yeste with "Sweet Notes", Spain

Winner Public Prize
Fien Embrechts  with "Soft Chocolate Skin", Belgium

Visit the "Design Challenge winners" page for all details and images