How can I verify how my new packaging solution would look in real life?
New techniques allow us to develop prototypes easily. Most of our plants have the ability to cut real-life samples and the knowledge to generate 2 or 3 dimensional images of the pack to be.
In today's market place, speed to market is crucial in today’s marketplace. New product launches and promotional campaigns require frequent changes in the packaging; therefore the decision process has to be as streamlined as possible.
With this in mind, we developed Imagine by SCA™, an exclusive interactive virtual reality service that gives a consumer’s view of packaging prototypes compared to existing solutions in the category. Through Imagine by SCA™, you can judge the in-store impact of different designs, shapes and graphics in a fast and straightforward way.
Not only does it speed up the new product introduction process, it also reduces risk by creating one basis for discussion from internal to trade.