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Beverages

Nowadays, what you drink tells something about who you are.  Water, soda, beer, all have their own positioning. That is why packaging plays a vital role in bringing the right brand message across to the consumer.

Notwithstanding the increased focus on branding, there is also the importance of the basic packaging function: giving protection. Beverages generally are heavy products needing special attention both on the way to the store as well on route home where it gets stored and consumed.

They have to be easy to carry, easy to use, and packaging waste needs to be reduced as much as possible. This makes packaging development for this segment more challenging than ever before.